Pepper Lunch – 3rd Birthday




Marketing Campaign


About Pepper Lunch:

Pepper Lunch (ペッパーランチ Peppaa-ranchi) is a “fast-steak” restaurant concept that originated in Japan in 1994. It was created by Japanese chef and inventor, Mr. Kunio Ichinose who wanted to serve quality, fast food without the need to train a chef for years. There are over 200 Pepper Lunch outlets in Japan and all over Asia, including South Korea, China, Taiwan, Singapore, Indonesia, Thailand and the Philippines. And now there are 6 branches in Vietnam.


  • Attract customers to Pepperlunch on the occasion of the 3rd birthday..
  • Increase awareness for Pepper Lunch.


With key message “Birthday party with Pepper Lunch”, JD Asia has created a lot of interesting surprises for the special guests. And making a viral clip for the third birthday of Pepperlunch.

Incorporate deployment with content fanpage and boost posts to better communicate the message and promotion’s infomation to customers.


  • Increase sales at Pepper Lunch restaurants.
  • Fanpage interaction increased during the campaign: Get more 610,000 reach, more 9,700 engagements.