About I Can Read:
The I Can Read System originally came about through research conducted between 1995 and 2000 by Antony Earnshaw and Annabel Seargeant. It is structured, cumulative and hierarchical, and is the first system in the world to link clusters of letters to single sounds in a unique manner. The I Can Read reading programme enables the student to see how letters combine to create invariant sounds and empowers the student to take control of his or her own reading progress.
I Can Read system teaches three essential skills that the new reader needs to learn to read:
- Phonemic awareness
- Blending sequences of phono-graphemes
The I Can Read reading programme overcomes the difficulties that new readers face when they learn to read and have to combine letters into blended sounds. It overcomes the problem of knowing how to pronounce words when so many letters and clusters of letters can be associated with more than one sound. Commencing with simple, straightforward words, the student progresses to learn more difficult phoneme combinations, building upon his or her successes along the way.
- Increasing brand identity I Can Read, targeting parents who have children from 3 to 10 years old, living in Ho Chi Minh City, concern about learning English children.
- Support sales activities of the I Can Read.
From October to Demcember 2017, JD Asia has created the message consistent with the user insight and use consistently on Banner Lead Ads and sales content on the Fanpage. Then we combined with I Can Read team to consulting and customer care courses concerned. The designs follow Brand Guideline and optimal size to display the full content on all devices.
Banner Facebook Lead Ads
In 11/2017, JD Asia has proposed a program to attract potential customers by offering free Flash Cards when submit online contact information form. The content received the positive attention of customers.
From 12/2017 to 01/2018, I Can Read launched the Tet gifts for customers when registering for children. JD Asia has optimized advertising, targeting the right target audience.
Result: From 10/2017 to 01/2018, the campaign get the following results:
- Get 746.000 impressions
- Reach 183.000 people in Ho Chi Minh City
- Get 7.900 engagements
- Collect over 2.500 leads.