For your brand to stay relevant, you need to see consumers as people. Sounds easy. But, it’s not. People will walk an extra three blocks to a local coffee shop just to get “their” coffee. They’ll ignore a 20% off sale but sprint for the computer store on a tax-free holiday. Want to know why? So do we. In fact, we’re obsessed with finding out why.
Our Brand Strategy group reaches out to more than 50,000 people a year in order to conduct our own quantitative and qualitative research. We don’t stop asking “why” until we know what your people know and what you need to know. So whether you partner with AMP for market research, brand identity development, consumer profiling or any of our other offerings, we will help you identify a strategic path tailored to ensure the growth of your brand.
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- Brand Identity Development
- Brand Health Measurement
- Brand Positioning Development
- Campaign Efficacy Measurement
- Consumer Exploratory Research
- Customer Prospecting
- Ethnographic Research
- Ideation Workshops
- Product & Concept Testing
- Product Launches
- Quantitative & Qualitative Research
- Target & Opportunity Identification
- Usability Testing