Search is more than just keywords and clicks. It is about intent.
When you type in “warm mangos” (thank you Larry Page), are you looking for how to keep your mangos cool? Do you need to solve a shipping problem for your mango grove? Are you looking for recipes that include warm mango?
The key to a successful Search (PPC, SEO, Content, Social, etc) strategy is to understand how to capture and influence the intent of your target audience. So that only those people who want recipes for warm mango salsa are directed to your recipe site. At AMP, we start by understanding your customers and your business needs. Then, we translate them into the best intent-capture campaigns to ensure success.
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