Vinhomes Central Park

Client

VINHOMES - CBRE

Services

PR Campaign

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About Vinhomes:

Vinhomes – Apartment & Villa System with high class services of Vingroup.

The Vinhomes central park project was inspired by Central Park, the most famous city of the world – New York City. With total area of 43.91 hectares and a facade stretching over 1km along the Saigon River, it brings the perfect living space, harmony with nature and living standards of quality 5 stars.

Objective:

Communication for CBRE’s Vinhomes Central Park launching event for foreigners – Strategic consulting company for the Vinhomes Central Park project.

Solution:

For the purpose of reaching foreigners for investment or buying luxury house in Vietnam, PR campaign deployed on channels such as websites, which reach target audience exactly as: English.vietnamnet.vn, vneconomictimes .com, expat-blog.com … with proper forms as banner, newsletter, PR article online, PR printing.

Result:

Although the project was rushed in time, but JD Creative has collaborated with CBRE to plan media and complete the schedule.
The email sent, open rate, click CTR is very positive, contributing to the success of the event.